157 company sites unite for Roche Children’s Walk to raise funds for more than 75 projects around the world
PETALING JAYA, June 25, 2018 – More than 400 Roche Malaysia employees organised various activities to raise RM 40,000 for hearing impaired children to attend the Komuniti TUTUR programme. From movie screening, bazaars and employee pledges, the joint initiative by Roche Malaysia employees from the pharmaceutical and shared service centre, culminated with a charity walk held in conjunction with Roche’s annual global event – the Roche Children’s Walk.
The Roche Children’s Walk is a traditional corporate social responsibility campaign of Roche global, involving more than 100 sites around the world. Every June, more than 90,000 Roche employees globally raise funds for philanthropic children’s projects within their countries. All funds raised for local cause are then matched by Roche to contribute to a variety of non-governmental organisation (NGO) programmes in developing countries such as Malawi, Ethiopia and the Philippines. For this year, through Roche’s global employee foundation, three new education partnerships were initiated in Ethiopia, Nepal and Kenya.
“In Malaysia we partnered with Yayasan Budi Penyayang, an NGO that supports the Komuniti TUTUR Programme, an initiative by Universiti Kebangsaan Malaysia (UKM). The TUTUR programme enables children, who receive cochlear implants to overcome their hearing loss, to transition from clinic and integrate them into society through various activities such as sound recognition and communication,” said Martin Kikstein, General Manager of Roche Services (Asia Pacific) Sdn. Bhd., during the cheque presentation ceremony at Sunway GEO recently.
Komuniti TUTUR also has other components as part of its activities such as knowledge and attitude building for parents, developing cochlear implant patients’ attitude, skill and knowledge.
“We are happy to support the children with hearing impairment to gain a better quality of life. At Roche, patients are the centre of our operations. We firmly believe in the potential to translate science into therapies, to address patient’s unmet needs and help them live longer and healthier lives. The combined strengths of our pharmaceuticals and diagnostics services – have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible,” said Lance Duan, General Manager, Roche (Malaysia) Sdn. Bhd., who was also present at the event. He also added that, “As part of our annual corporate social responsibility initiative, we partner with organisations that help improve the lives of disadvantaged children to provide them with a better quality of life.”
Meanwhile, Dato’ Leela Mohd Ali, Chief Executive Officer of Yayasan Budi Penyayang Malaysia, in her speech at the event, mentioned the support from Roche is important to sustain the Penyayang-Komuniti TUTUR programme. “It has been a journey of 17 years of working together with TUTUR to improve the lives of the hearing impaired children,” she said. Penyayang, she added, has signed a new Memorandum of Agreement with UKM to help continue the Penyayang-Komuniti TUTUR Programme.